Crafted Creations
Mischief managed.
Below is a sampling of projects I've designed in recent years. My skills include, but are never limited to:
Branding and brand development
Infographics
Marketing strategy
Event and trade show displays
Email design (Constant Contact, MailChimp, and more)
Printed collateral (multipage, production, and more)
Social media management and collateral development
Illustration (Adobe Illustrator and Procreate)
Product photography
No matter the medium, I'm certain I can quickly craft your one-of-a-kind vision into reality.
Award-winning Work
AAHA Brand Style Guide
Davey Award, Silver Winner
Corporate Identity-Brand Identity
2018
In working for the American Animal Hospital Association for five years, I have witnessed a lot of growth within the brand. As the Creative Services Manager, capturing our brand style was one of the first projects I tackled. I designed and worked with AAHA's creative and marketing teams to implement this bold, impactful new visual and verbal direction. As a living document, this piece continues to evolve with creative trends and serves as a guiding light for the association team.
AAHA Accreditation Infographic Poster
MARCOM Awards, Gold Award
Poster Design
2016
I brought this poster concept to AAHA's Senior Communications Manager in 2016 after having conversations about the lack of pet owner recognition for our brand. I designed the infographic in a casual, approachable style that would appeal to pet owners and could be shared in digital and printed formats. The poster was released at the Blogpaws conference in 2016 and received by this audience with much enthusiasm. It has since been shared on social media and continues to be highlighted online and purchased by accredited practices in AAHA's retail store.
